Art: Love at First Sight or Fine investment?

MatchArt presented on the topic “Art: Love at First Sight or Fine Investment?” at an event organized by YEX Zurich, on 16 January 2024. The event, in collaboration with Anthea Art Investments and promoted by the Italian Chamber of Commerce for Switzerland (CCIS), explored the dual role of art as both a passionate pursuit and a strategic financial asset, offering insights into how collectors can balance personal enjoyment with the potential for financial returns.

Attendees explored the motivations behind art collecting, examining the emotional impact of an artwork and its investment value in today's market. The event brought together art lovers, investors, and experts, creating a dynamic forum to discuss the intersection of passion and profit in the art world.

          

This engaging presentation from MatchArt offered participants valuable perspectives, enriching their understanding of art’s multifaceted role in the past and in the contemporary society.