Privacy policy
This Privacy Policy describes how matchart.ch (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@matchart.ch or by mail using the details provided below:
MatchArt by Dr. Brasca, Gotthardstrasse no. 48, 8002 Zürich, CH
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
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Device information
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Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
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Source of collection: Collected automatically when you access our Site using cookies, and log files.
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Disclosure for a business purpose: shared with our processor Shopify
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Personal Information collected: version of web browser, IP address, time zone, cookie information.
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Order information
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Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud and provide you with information or advertising relating to our products or services when you accept it.
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Source of collection: collected from you.
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Disclosure for a business purpose: shared with our processor Shopify.
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Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers ) – that will be processed exclusively by the payment gateway as autonomous data controller), email address, and phone number.
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Customer support information
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Purpose of collection: to review any request for customer support and provide you with the requested support.
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Source of collection: collected from you when you enter a request for support.
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Personal Information collected: name, email address, content of the request, possible other data freely given by you and relevant for the support (e.g. phone number, data related to your purchases)
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Newsletter
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Purpose of collection: to provide you with email information or advertising relating to our products, services and initiatives.
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Source of collection: collected from you when freely decide to subscribe to our newsletter.
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Personal Information collected: email address freely given by you in the newsletter subscription form.
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Disclosure for a business purpose: shared with our processor Shopify.
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Gift cards
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Purpose of collection: to provide you with the Gift Card purchased by you, that will be sent to your email address in order for you to autonomously sent it to third parties without transferring to us any personal data of them.
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Source of collection: collected from you when freely decide to purchase a Gift Card.
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Personal Information collected: name, email address, content of the Gift Card.
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Disclosure for a business purpose: shared with our processor Shopify.
Minors
The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
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We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
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We may share your Personal Information with companies, firms, collaborators, consultants or self-employed professionals with whom we collaborate for the carrying out of technical or organizational activities (such as the IT providers) or services, as well as assistance and advice in relation, without limitation to, accounting, administrative, legal, tax and financial matters.
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We may share your Personal Information with competent authorities, as data controllers, to comply with applicable laws and regulations, to report frauds, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Using Personal Information
We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
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Your consent (e.g. when you voluntarily subscribe to our newsletter);
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The performance of the contract between you and the Site;
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Compliance with our legal obligations;
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To perform a task carried out in the public interest;
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For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records for the period of time which is strictly necessary to carry out the purposes for which they were collected. Your Personal Information is stored by us for the time necessary to provide the service requested by you and, after the provision of such services, the will be stored only for the provision of the execution of our services and for the fulfillment of legitimate interests, legal obligations set out above, as well as to manage frauds and/or litigations, in accordance with applicable statute limitation periods. In addition, when applicable, we can delete the Personal Information when you request us to do so. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
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Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
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Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, the right to data portability when applicable, and the right to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance and analytics cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
|
Name |
Function |
Duration |
|---|---|---|
|
_ab |
Used in connection with access to admin. |
2y |
|
_secure_session_id |
Used in connection with navigation through a storefront. |
24h |
|
_shopify_country |
Used in connection with checkout. |
session |
|
_shopify_m |
Used for managing customer privacy settings. |
1y |
|
_shopify_tm |
Used for managing customer privacy settings. |
30min |
|
_shopify_tw |
Used for managing customer privacy settings. |
2w |
|
_storefront_u |
Used to facilitate updating customer account information. |
1min |
|
_tracking_consent |
Tracking preferences. |
1y |
|
c |
Used in connection with checkout. |
1y |
|
cart |
Used in connection with shopping cart. |
2w |
|
cart_currency |
Used in connection with shopping cart. |
2w |
|
cart_sig |
Used in connection with checkout. |
2w |
|
cart_ts |
Used in connection with checkout. |
2w |
|
cart_ver |
Used in connection with shopping cart. |
2w |
|
checkout |
Used in connection with checkout. |
4w |
|
checkout_token |
Used in connection with checkout. |
1y |
|
dynamic_checkout_shown_on_cart |
Used in connection with checkout. |
30min |
|
hide_shopify_pay_for_checkout |
Used in connection with checkout. |
session |
|
keep_alive |
Used in connection with buyer localization. |
2w |
|
master_device_id |
Used in connection with merchant login. |
2y |
|
previous_step |
Used in connection with checkout. |
1y |
|
remember_me |
Used in connection with checkout. |
1y |
|
secure_customer_sig |
Used in connection with customer login. |
20y |
|
shopify_pay |
Used in connection with checkout. |
1y |
|
shopify_pay_redirect |
Used in connection with checkout. |
30 minutes, 3w or 1y depending on value |
|
storefront_digest |
Used in connection with customer login. |
2y |
|
tracked_start_checkout |
Used in connection with checkout. |
1y |
|
checkout_one_experiment |
Used in connection with checkout. |
session |
|
checkout_session_lookup |
Used in connection with checkout. |
3w |
|
checkout_session_token_<<token>> |
Used in connection with checkout. |
3w |
|
identity-state |
Used in connection with customer authentication. |
24h |
|
identity-state-<<token>> |
Used in connection with customer authentication. |
24h |
|
identity_customer_account_number |
Used in connection with customer authentication. |
12w |
Cookies Necessary for the Functioning of the Store
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that in case you block web browsing cookies, or technical or performance cookies, certain functions of the Site may not be available.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: Federal Data Protection and Information Commissioner - https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/links/data-protection---switzerland.html
Last updated: 2 May 2025